FirmLead is expanding its reach, and we are searching for a dynamic, data-driven Marketing Personnel to fuel our growth engine. As part of our marketing team, you will design and execute targeted B2B campaigns aimed at introducing our smart lead generation platform to law firms, independent attorneys, and legal practices.
Your mission will be to clearly articulate FirmLead’s unique value proposition—such as our extensive business contact network, automated engagement tools, and real-time lead tracking—helping prospects understand how our platform can seamlessly scale their corporate client acquisition.
Key Responsibilities:
- Plan, develop, and execute comprehensive B2B digital marketing campaigns to drive user acquisition, high-quality lead generation, and brand awareness.
- Create, curate, and optimize engaging technical marketing content, including informative blog articles, case studies, landing page copy, and email newsletters tailored to the legal sector.
- Leverage data analytics and Google Search Console to monitor campaign performance, track conversion rates, and continuously optimize SEO and paid media strategies.
- Manage the brand’s professional online presence, ensuring consistent messaging across official service profiles, professional accounts, and client review channels.
- Analyze industry trends, competitor movements, and target legal specialties to identify new geographical areas and market segments for growth.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business Development, or a related field.
- Proven professional experience in digital marketing, content writing, or B2B SaaS lead generation.
- Strong understanding of SEO principles, content marketing funnels (Top, Mid, Bottom-of-Funnel), and marketing automation tools.
- Excellent written and verbal communication skills in English, with the ability to write formal, persuasive, and highly professional copy.
- Analytical mindset with hands-on experience using data analytics tools to evaluate campaign performance and user behaviors.
- Self-motivated, proactive, and comfortable collaborating with cross-functional technical and sales teams.